Personal Branding Pictures with Joan Ford

PERSONAL BRANDING FOR EXECUTIVE COACHES: JULIE'S SESSION

The right photograph can communicate so much before a single word is spoken. When Julie, an executive and leadership coach, booked me for a personal branding session, our goal was to capture more than what she looked like. We wanted images that showed her presence—someone knowledgeable, thoughtful and approachable—qualities that matter deeply in the work she does helping leaders grow.

Great personal branding photos aren't just about looking polished. They're about communicating who you are and how you show up in your work. And that starts well before my camera comes out.

Every branding client has an online consultation with me so we can talk through their goals, how they want to be perceived and where the images will be used. From there, I'll suggest lighting, give wardrobe direction and location suggestions to support the feeling they want their photos to convey.

Here's a few tips to help make your branding photography truly reflect you. 

1. Start With Your Message

Before the camera even comes out, think about what you want people to feel when they see your photo. Do you want to appear approachable, confident, creative, or calm and authoritative? Your expression, clothing, lighting, and background should all support that message.

2. Wear Something That Feels Like You

The best branding photos happen when you feel comfortable and authentic. Choose outfits that fit well and reflect your industry and personality. Do you need help shopping? Or choosing from what's in your closet? In our zoom consult, we'll go over what you want to wear and if you need a stylist to help, we have folks I can recommend.  

3. Think Beyond the Headshot

Your brand isn’t just one photo. A strong branding session includes images you can use across your website, LinkedIn, social media, and marketing materials—photos of you working, thinking, or simply being yourself in a natural moment. We'll plan for this, again in the consult. 

4. Confidence Comes From Preparation

Almost everyone feels a little awkward in front of a camera at first. That’s completely normal. I've photographed hundreds (maybe thousands) of people and know how to prepare you and help you relax so your natural confidence will come through. 

5. Authentic Always Wins

In a world where many images feel overly filtered or artificial, authenticity stands out. The right photograph captures the real person behind the brand—someone people can trust and connect with.